was to inform the target audience about what the Istanbul Convention is and explain the importance of its ratification.
To do this, we conducted 7-month research in the form of focus groups and a series of in-depth interviews with experts, which became the basis for the formation of goals and activities within the collective campaign.
We also analyzed the media space and narratives on violence against women and got the basis from which we began to work out the tasks of the information campaign.
Together with the newly created coalition of NGOs, which included 50 women’s and human rights organizations such as the Ukrainian Women’s Fund, Women’s March, La Strada Ukraine, Women’s Perspectives, ZMINA and others, we promoted the idea of ratifying the convention and received support from the President of Ukraine Volodymyr Zelensky. Thanks to our promotional activities on social networks, we collected 25,000 unique subscribers on the website of petitions to the president and received a positive response to our request from Volodymyr Zelensky.
Evaluation of the Collective campaign
A scientifically sound approach to communication and collaboration with experts helped us to disseminate messages that were understandable to a wider audience and that had a good resonance among them.
The campaign was supported and led by Komons (now – La Intersección).
